partner1.png

Alwaleed Philantrophies

thumbnail_logo.png

logo.png

Mrsool Park

Rekab

small_logo.png

beeto

royal-commission-for-alula-seeklogo.com.png

medium_royal-commission-for-alula-seeklogo.com.png

small_royal-commission-for-alula-seeklogo.com.png

thumbnail_royal-commission-for-alula-seeklogo.com.png

Royal Commission For Al-Ula

Alfaisal University

Badr Bin Abdulmohsin Cultural Foundation

thumbnail_AL-NASSR-LOGO-FINAL (1).png

AL-NASSR-LOGO-FINAL (1).png

Alnassr Football Club 

large_logo.png

medium_logo.png

Rossard Grocery

small_Untitled-4.png

thumbnail_Untitled-4.png

Untitled-4.png

Xtreme climbers

SiFi

thumbnail_logo-13.png

logo-13.png

Sindibaad

thumbnail_Untitled-8.png

Untitled-8.png

slisor

thumbnail_Untitled-3.png

Untitled-3.png

Shi Lounge

medium_intervalplus.png

small_intervalplus.png

thumbnail_intervalplus.png

intervalplus.png

Interval Plus Crossfit

large_Film commission.png

medium_Film commission.png

small_Film commission.png

thumbnail_Film commission.png

Film commission.png

Film commission

medium_heritage commision.png

small_heritage commision.png

thumbnail_heritage commision.png

heritage commision.png

Heritage Commission

large_Sahm.png

medium_Sahm.png

small_Sahm.png

thumbnail_Sahm.png

Sahm.png

Sahm

large_CST.png

medium_CST.png

small_CST.png

thumbnail_CST.png

CST.png

Communications, space, and technology commission

large_polished logo.png

medium_polished logo.png

small_polished logo.png

thumbnail_polished logo.png

polished logo.png

Polished

Manga Production

Manga Productions, a subsidiary company of Mohammed bin Salman's "MiSK" Foundation, focuses on producing animations and developing video games and comics with creative and positive content targeting Saudi and international groups of society to inspire the heroes of tomorrow.

"Mercury Girl" is a comic story developed by the Manga Productions team. The comic theme follows Gekiga manga genre, which focuses on 'Dramatic pictures', targets adults, and features complex narratives and cinematographic effects. Drawing is idealized, with emotions conveyed through large, expressive eyes and symbols such as flowers.

The story takes place in a fantasy world where every firstborn girl gets infected with a mutation caused by red Mercury, and the affected girls are called (mercury girls). 

In this story, the heroine mom (Yamamah) tries to find a cure for her child (Mai), who has the mutation, instead of killing her or abandoning her, as is common among people, to deal with their daughters of Mercury.

Yamama embarks on an adventure in which she encounters many characters, dangers, and surprises to save her daughter›s life and give her a happy life as a sane child.

The story

boldbrands team created a visual identity, from the logo to the design system, that reflects the story, showcases the characters, and helps publish and promote the story throughout different mediums. The logo features a typographic interpretation of the name with a Mercury-Like effect and an embedded emblem of a mercury illustration provided by the Manga Production team.

The layout system is a composite of shapes, patterns, typography, and colors that combine with the illustrated characters and scenes provided by the Manga Production team to create a fluid and flexible yet systematic design.

After creating the brand's assets, the boldbrands team helped develop the brand's expression to make the story magazine cover, the communication templates, and a collection of merchandise products that help promote this comic story.

Brand's expression

large_CH2 Cover copy.jpg

medium_CH2 Cover copy.jpg

small_CH2 Cover copy.jpg

thumbnail_CH2 Cover copy.jpg

CH2 Cover copy.jpg

large_Ch01 cover  copy.jpg

medium_Ch01 cover  copy.jpg

small_Ch01 cover  copy.jpg

thumbnail_Ch01 cover  copy.jpg

Ch01 cover  copy.jpg

Mercury Girl 

boldBrands

In 2015 three ambitious Saudi females decided to uplift the standards of beauty practice in the Saudi market by establishing Polished. A licensed beauty house that delivers comprehensive on-demand beauty services & products in Riyadh, Dammam, Dhahran, and Khobar. 

Polished vision is to lead the beauty & wellness service providers industry in Saudi Arabia by uplifting the practice standards in the market and investing in creativity.
The brand's mission is to conveniently meet its valued clients’ needs by facilitating access to premium beauty & wellness services and products.

The identity emphasizes the value of the “Polished” brand on their customer’s charm and beauty by matching the beauty of women’s curves (hair, eyebrows, skin, mouth..). “Polished” logo is a written handwritten signature using a brush texture, which shows passion, and colored with a red color which shows charm and confidence.

Identity

Polished visual language and packaging connect with the master brand with a minimal yet powerful look, communicating passion and confidence. 
Along with the signature Polished red, the packaging and communication look and feel combine color, texture, and layout. In their work, our designers have looked for ways to introduce the wordmark as a graphical element to expand the brand’s visual language and make it more flexible and experimental.

large_shutterstock_260100998.jpg

medium_shutterstock_260100998.jpg

small_shutterstock_260100998.jpg

thumbnail_shutterstock_260100998.jpg

shutterstock_260100998.jpg

large_shutterstock_2188655959.jpg

medium_shutterstock_2188655959.jpg

small_shutterstock_2188655959.jpg

thumbnail_shutterstock_2188655959.jpg

shutterstock_2188655959.jpg

Charm in each and every curve

Shi Lounge is a high-end hookah lounge in Riyadh that provides an authentic experience for the shisha lovers community.

From different types and flavors of shishas, food, and drinks to experience and music, Shi lounge provides an authentic oriental experience for the locals, expatriates, and visitors.

The logo illustrates the word Shi in Arabic calligraphy and has a smooth character representing the shisha smoke.

We wanted the brand to represent an elevated lounge that pays tribute to the history of hookah in the oriental and Arabic world, particularly, and celebrates their cultural rituals when having hookah.

We took old oriental and Arabic countries stamps as an inspiration, and we recreated them using historical archive pictures of people using shisha (hookah, nargile..).

large_PDBR8R.jpg

medium_PDBR8R.jpg

small_PDBR8R.jpg

thumbnail_PDBR8R.jpg

PDBR8R.jpg

large_Screen Shot 2022-10-09 at 9.46.39 AM.png

medium_Screen Shot 2022-10-09 at 9.46.39 AM.png

small_Screen Shot 2022-10-09 at 9.46.39 AM.png

thumbnail_Screen Shot 2022-10-09 at 9.46.39 AM.png

Screen Shot 2022-10-09 at 9.46.39 AM.png

A hookah lover's hub

Mutasil is a connected platform that provides all the electronic services offered by the Communications, Space, and Technology Commission.

As part of the Communications, Space, and Technology Commission services, mutasil plays a significant role in meeting the needs of individuals in the field of communications and information technology, as well as providing business services to open new horizons for investment in KSA.

Since Mutasil is a service provided by the Communications, Space, and Technology Commission (CST), we wanted Mutasil visual to have a link with CST brand identity. Mutasil emblem and colors are extracted from CST logo and recreated in a distinguished way yet presented as a platform created by CST.

Identity creation

The iconography style resembles the logo and visual identity, reflecting networking and connectivity.

Icons

The symbol is accompanied by a bright palette of blues and purples and a selection of more muted light greys that provide contrast. The palette is used extensively throughout the various infographics and also improves functionality across all of Mutasil’s digital applications. 

Firefly Futuristic abstract purple and blue squares 79596.jpg

large_Firefly Futuristic abstract purple and blue squares 79596.jpg

medium_Firefly Futuristic abstract purple and blue squares 79596.jpg

small_Firefly Futuristic abstract purple and blue squares 79596.jpg

thumbnail_Firefly Futuristic abstract purple and blue squares 79596.jpg

large_shutterstock_1937735662.jpg

medium_shutterstock_1937735662.jpg

small_shutterstock_1937735662.jpg

thumbnail_shutterstock_1937735662.jpg

shutterstock_1937735662.jpg

Stay connected

boldExperiences

We are a brand strategy and design unit, combining local experience and expertise with international partnerships.

Manga Production _

Mercury Girl

Manga Production _

Mercury Girl

Polished _

Charm in each and every curve

Polished _

Charm in each and every curve

Shi Lounge _

A hookah lover's hub

Shi Lounge _

A hookah lover's hub

Communications, space, and technology commission _

Stay connected

Communications, space, and technology commission _

Stay connected